Using the correct and the best methodology for wide array of websites is truly an art that can be mastered only with time and with the interplay of advanced and sophisticated online advertising and internet marketing techniques. The first aspect of a website that SEO efforts target is the home page of the landing page.This page is the most important one as it is the first page a user sees when they visit a website. Search engine optimization Research provides ample evidence that an average user has an attention span of five seconds.
It is within this short time frame that they automatically decide whether they like, love or dislike a website.
Considering the characteristics of the online marketplace competition is intense and businesses are constantly vying for their share of the online real estate, only websites that have a professional look and feel will emerge successful in the battle of the online marketing boom.
The quality of the landing page is a key factor that decides the success of any online business. Professional SEO includes incorporating precise and clear text content into a website that clearly describe the goal of the website and also helps users get detailed information regarding the products and services offered through the website. The web content must use high traffic and relevant keywords to improve the ranking of the website.
At the same time, care must be taken to ensure that the web content does sound like a persuasive and gimmicky sales copy or an online scam. White Hat SEO techniques are legal and legitimate ways of going about SEO. These SEO techniques alone increase the effectiveness of web optimization in the long run without violating the important policies that are laid down by search engines.
Video web presenters and professional videos that are created using Flash software that take the user through the website, relevant images and customized blogs help draw and retain user attention. User navigation includes, but is not limited to the site layout, User Interface (UI) design, search functionality, dropdown menus, site maps, mouse-over functionality, radio buttons, informative tabs, help and support sections. All these elements collectively constitute the information architecture of the website.
User love well-designed and user-friendly websites. The main goal of SEO is to enhance user experience by providing them efficient main, secondary and subsidiary website navigation that engages then long enough for them to become returning visitors and finally loyal customers.
